You can launch a free, multi-page website dedicated to your brand on Amazon to promote your brand and product.

This video highlights the performance of campaigns for US advertisers.
The results shown here are not guaranteed in other marketplaces.

Get started


Use pre-designed templates and drag-and-drop tiles to create product detail pages and pages for categories.


Add videos, text, and images to see brand stories and how products are actually being used.


Submit the store you created for publishing. It will be vetted within 72 hours

Can anyone create a store?

The store can be created for free. The store is available to sellers who registered on Amazon Brand Registry and invited vendors. You don't need to advertise on Amazon to create a store.

Stores features

Share your brand’s story.

You can introduce product lineups, related products, and recommended products on Amazon.

Design your store – No coding knowledge required

Without writing code, you can create a customized multi-page store using drag-and-drop tiles or pre-designed templates.

Get your web address

Use your own easy-to-remember Amazon URL to direct customers to your store for non-Amazon marketing activities and advertising on Amazon.

Stores insights

Optimize your advertising campaign with Store insights

Store insights help you better understand your Store sales and traffic sources.

Introducing Stores created by other brands