Sponsored Products

Use ads that appear in search results and detail pages to help customers find and buy products you sell on Amazon.

This video features campaign performance for a US advertiser.
The results shown here are not guaranteed in other marketplaces.

Get started


Select the products you want to advertise.


Decide which keywords to bid and how much you want to bid for clicks.


You can start with a small budget and create ads in just a few minutes.

Can anyone use Sponsored Products?

Sponsored Products are available to professional sellers, vendors, agencies, or wholesalers. Your product must be listed in one or more eligible categories and also be eligible to win the Buy Box in order to run your ad.

Sponsored Products features

Contributing to increased sales

Sponsored Products help you grow your sales on Amazon by appealing to customers searching for products similar to the products you sell, and directing them to the product detail page.

Increases visibility

Your ads are placed right where customers will see them, such as the first page of search results or product detail pages, and this enhances your product's visibility.

Manage your advertising fee

Because you are charged by cost-per-click (CPC), you pay only when customers click your ads. You can control how much you pay by setting a budget and selecting a CPC bid.