Sponsored Products are available to professional sellers, vendors, agencies, or wholesalers. Your product must be listed in one or more eligible categories and also be eligible to win the Buy Box in order to run your ad.
Sponsored Products features
Contributing to increased sales
Sponsored Products help you grow your sales on Amazon by appealing to customers searching for products similar to the products you sell, and directing them to the product detail page.
Your ads are placed right where customers will see them, such as the first page of search results or product detail pages, and this enhances your product's visibility.
Manage your advertising fee
Because you are charged by cost-per-click (CPC), you pay only when customers click your ads. You can control how much you pay by setting a budget and selecting a CPC bid.