Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is best suited to advertisers who want to programmatically show display and video ads at scale.
Amazon DSP is available in two ways: self-service and managed service.
Self-Service allows advertisers or agents full control of their campaigns and does not charge management fees.
The managed-service is an ideal solution for advertisers who want to use Amazon DSP listing through personalized operations services, or for advertisers with limited programmatic experience. The minimum usage fee for the managed-service option is 1.5 million yen.
Please contact your Amazon ad consultant to register for Amazon DSP.