Amazon DSP

Amazon DSP is a demand-side platform that allows advertisers to purchase display advertising and video ads programmatically.

How Amazon DSP works

Access to unique audiences

With Amazon DSP use exclusive Amazon audiences to reach your ideal audience on and off Amazon.

A delivery destination that combines scale and uniqueness

On Amazon's sites and Apps, you can reach your audience programmatically by utilizing placements which Amazon directly deals with through Amazon Publisher Services, or through third-party Ad Exchange.

Brand safety

To maintain quality standards and brand safety, we use Amazon and third-party solutions while performing manual reviews and bidding assessments.

Get started

Amazon DSP is available in two ways: self-service and managed service.

Self-Service allows advertisers or agents full control of their campaigns and does not charge management fees.
The managed-service is an ideal solution for advertisers who want to use Amazon DSP listing through personalized operations services, or for advertisers with limited programmatic experience. The minimum usage fee for the managed-service option is 1.5 million yen.

Please contact your Amazon ad consultant to register for Amazon DSP.

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Frequently asked questions

Who can use Amazon DSP?

Amazon DSP is available to both advertisers who sell products on Amazon and those who do not. Amazon DSP is best suited to advertisers who want to programmatically show display and video ads at scale.

What ads can I purchase with Amazon DSP?

You can purchase display advertising and video ads.